Now is a great time to be getting into the media and advertising industry. Everyone’s reading, viewing, clicking, watching and commenting on something online. In the UK, 71% of us have access to the internet from home, we’ve watched 5.5 billion videos online in February this year, 26 million of us are registered on Facebook, and 60% of us accessed the internet at least once a day in 2010.
This clearly presents an opportunity for marketers, publishers and businesses to promote their products and services, publish content and to advertise too. With more of us expecting this content to be on demand and there’s already 7.1 million of us accessing it through our smart phones, this trends is only going to continue.